Cracker Barrel Rebrand Fuels Outrage from Devoted Fans
Cracker Barrel Old Country Store's recent rebrand, including a minimalist logo and modern store updates, has triggered widespread backlash from loyal customers who view it as a betrayal of the chain's nostalgic Southern heritage. CEO Julie Felss Masino defends the changes as a necessary evolution to appeal to new preferences, but critics, including celebrities like James Woods and politicians like Byron Donalds, accuse the company of succumbing to "woke" influences, sparking boycott calls and a 14% stock plunge that erased nearly $100 million in value.
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